Go Where the Money Is, AARP Tells Marketers

To be sure, “millennials are on the radar,” said Robyn Motley, senior vice president and general manager of AARP Media, “but we make a strong argument” to marketers “that you need to focus on the boomers because that’s where the money is.”

via Go Where the Money Is, AARP Tells Marketers – NYTimes.com.

Author: Mary Daniels Brown

Ph.D. in psychology. Life Stories in Literature. Interested in the intersections between literature and psychology. View all posts by Mary Daniels Brown