Go Where the Money Is, AARP Tells Marketers

To be sure, “millennials are on the radar,” said Robyn Motley, senior vice president and general manager of AARP Media, “but we make a strong argument” to marketers “that you need to focus on the boomers because that’s where the money is.”

via Go Where the Money Is, AARP Tells Marketers – NYTimes.com.

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